BELLA HAIR

Website Design & SEO Case Study | (eCommerce Hair & Beauty Brand)

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TRAFFIC INCREASE

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CONVESRION INCREASE

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TRAFFIC COMES FROM SEARCH

The CHALLENGE: Design an industry-leading website with a focus on user experience & increase visibility, leads and revenue using proven seo strategies

Bella Hair challenged us to create a stunning new website design ready for the Black Friday and Cyber Monday sales. They wanted something that stood out from their competitors with a modern look and easy to use functionality for their customers on both mobile and desktop devices. We started with a strategy, and the creativity just kept flowing from there.

The Plan

The first step of our strategy was to analyse the competition and produce reports based on the pros and cons of each website, which helped us gage what Bella Hair required from a design perspective. The second step was to approach the design and functionality with the brand in mind, considering how we could create an experience that users will recognise and enjoy that ties in nicely with Bella Hair’s branding. We also formulated an optimisation plan to ensure the website would be more than capable of handling the imminent increase in traffic upon launch.

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The Design Phase

The majority of our focus went into the homepage, ensuring that menus were easy to use. The website gives a great visual impression when users load onto the page. We created a new theme with modernised layouts for the homepage, product pages, categories and more. We also added extra features to improve user experiences and boost interactivity, such as discount banners, interactive carousels, a functional wishlist section and more.

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The Optimisation Phase

The first step of our strategy Once the design phase was complete, our SEO team ensured all pages and content was ready to be crawled and indexed by Google search. The optimisation phase included product and page keyword research to help encourage traffic to the website from Google search results. Once all pages were keyword optimised, we checked all imagery and ran performance tests to ensure page load speeds were up to expectations and functionality ran smoothly.

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impressive

Results...

We launched the website a week before Black Friday to allow it time to get indexed by Google and start showing in organic search results. Users came flooding onto the site in little to no time. Within the first fortnight, the new website had acquired nearly 1000 users who generated over 1218 sessions and average session duration of 2:01. Despite the website being an entirely new build, it handled the increase in traffic exceptionally. Users enjoyed the Sale period on a website that was easy to navigate, fast and pleasing to the eye.

Following the launch, an ongoing SEO strategy has resulted in the results mentioned, increasing visibility, relevant traffic and conversions for the business.

454.069% TRAFFIC INCREASE

207.33% CONVERSIONS INCREASE

OUR WORK

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We Value Customer Feedback

Here at Amplify, we value client feedback. Want to know more about working with a leading digital marketing agency for startups and established businesses? Here’s what some of our clients have to say:

Steven Taylor

2023-04-17

Cheryl and the team at Amplify have done an excellent job with my SEO. We are working on a long term strategy to build awareness of Unique Cleaning Group. We have monthly review meetings to discuss results and future plans. I look forward to seeing the continued growth of our SEO and digital presence. Thank you Amplify Steve Taylor, Unique Cleaning Group

Bella Hair

2023-04-14

We’ve been working with Amplify for several years and we couldn’t recommend their services enough. Their expertise and attention to detail is unparalleled. We get many complements on our new website design and thanks to their SEO services, we have consistently seen an increase in revenue and a good return on investment. They have been an asset to our team and we look forward to working with them in the future.

Laura Whitehead

2023-01-13

A great agency with a professional and proactive approach to marketing and SEO - would definitely recommend if you need any digital marketing services!

James Siggs

2022-08-24

ESUS Agri Ltd had done nothing about digital marketing so we spoke to Amplify Marketing Solutions. They quickly came up with a strategy, which we agreed and they implemented. Within three months we are regularly getting enquries which we are converting into business. Amplify Marketing Solutions is now a valued part of our business, they listen to what we want and deliver solutions that are delivering results.

Taylor Barnes

2022-01-10

We've been working with Amplify Marketing for a long time, and they've always provided us with 5-star service when it comes to website copy, SEO optimization, and website changes. We would strongly advise anyone looking to improve their website to use their services. Social Media Co-ordinator @Assets For Life

Cidila DMS

2020-10-19

Excellent team who made phenomenal marketing products and strategies for my business in the last couple years! They have always visualized our ideas, unleashed their inner creativity and apply their effective marketing and communication strategies in such challenging and fast-paced industry! Thank you