Local SEO services are essential if you want your audience to find you on Google. Local SEO is highly relevant to brick-and-mortar businesses such as car dealerships, cafes, bars, restaurants, gyms, barbers, independent retailers, law services, tradespersons, florists and physical locations alike. If you want people to discover your business within the local area, then local SEO is the way to go for you and your business.
What is it?
Local SEO is the optimisation process of your website for people searching within the local area of your business. For example, if you are in Sheffield for the first time and want a vegan restaurant, you would Google Sheffield vegan restaurant. The results are likely to be the three most popular places that serve vegan food. Keep in mind that Google’s ranking of top locations relies heavily on reviews and the highest star ratings.
What causes the top 3 to show up?
Numerous factors determine whether you’ll show up in the top three. These can include
- User’s closeness to your business, categories, having a keyword in your business name
- Inbound links, anchor text, linking domain authority
- Internet directories & NAP (Name, Address, Postcode) consistency
- Review quantity & quality
- Click-through rate, mobile clicks to call, check-ins
- Personalisation
- Google engagement & social media engagement
What do our local SEO services include?
Our local SEO services consist of multiple dependencies that work together to help you rank higher on Google. Below you can find some examples of the work we carry out for local SEO:
- Ranking your landing pages: We can create landing pages that make the most of keywords. However, creating landing pages for all areas you serve can be even more effective. For example, your standard homepage URL has no text after the suffix, but a location-based URL could contain /leeds, /sheffield, /manchester and other areas after the suffix.
- Optimising title tags, meta descriptions, headers, and content: As part of any standard SEO package, on-page SEO optimisation applies, but for local SEO, we include your location names in the content just like we would with keywords on the page.
- Displaying your name, address, and phone number in Schema on your website: We make sure your name, address and phone number is consistent throughout your online presence.
- Embedding a Google map: We can embed your location into your website as a mini google map so users can find you easily, straight from your website.
- Ensuring your phone number is easy to find: People will often want to ring your business to discuss an enquiry because some prefer to speak with someone, even in our modern-day. We make it easy to find your number, improving user experience and local SEO.
- Making your site mobile-friendly: A mobile-friendly website is an essential aspect of SEO. Google has a mobile-friendly test that checks your site for usability and speed, and with their algorithm continually focusing on mobile-first experiences, we make mobile devices your priority.
- Adding reviews, case studies, and testimonials: Users are more likely to become customers if they see other people leaving positive responses to an experience with your products or services. So, we ensure that you get reviews, case studies and testimonials, then feature them on your website.
- Gathering local links: Local links consists of joining business organisations, getting talked about in the local paper and online, networking with bloggers and influencers, getting involved in the community, finding ways to get your business noticed and getting some quality backlinks in the process.
The Conclusion
Our local SEO services are a must for all kinds of businesses, more so if you operate from a physical location. It might sound like a lot of work, but with our help, your business will be ranking higher in little to no time.
Do you want to grow your audience in the local area?
