Free SEO Tools to Amplify your Digital Presence in 2023

As humans, we love to get things for free, don’t we? Well here at Amplify Marketing Solutions, we have compiled our favourite free SEO tools.

Throughout this article, you’ll quickly learn that there are hundreds of free SEO tools that are available across the internet. As you can imagine, not all the freebies are reliable and accurate. However, we will only be listing the ones that are reputed and ones that we recommend.

As an additional bonus, you can perform a FREE SEO audit on your own website by using our feature on the bottom right hand corner of this page.

Our highlighted tools are categorised in the buttons below, if you’d like to skip ahead to discover tools for your desired purpose, then please go ahead.

On-Page Free SEO Tools

#1 – Yoast SEO

Yoast SEO is essentially a plugin that can be installed on a WordPress website. The great thing about Yoast is that its free version encompasses enhanced capabilities to get your website ranking.

Yoast acclaims that their software is utilised on more than 12 million websites. Which just goes to show how popular this piece of kit is amongst webmasters and business owners alike.

However, SEO is a lot more complex than just installing the plugin and hoping to see your rankings and organic traffic amplify instantaneously.

Having the Yoast SEO tool installed on a website can save the webmaster a lot of time with the functionalities that Yoast wields. In spite of that, this free SEO tool isn’t going to magically make you rank for your desired keywords, alternative tasks are needed to provide your website every opportunity to rank.

With the free version of Yoast SEO, you can expect to receive the following:

Access to the SEO analysis tool - providing you with advice on how to enhance your copy to rank better
Analyse the readability of your content with Yoast's content readability tool
Easy access to XML sitemaps
Yoast SEO can be integrated with third-party products such as SEMRush, Wincher & Ryte
Implement structured data with ease
The use of file editor which allows you to quickly change files for your SEO, like robots.txt & .htaccess file
Access to 6 Yoast Academy courses
View how your website will look and rank in the SERPs with your optimisation implemented
and much more....

#2 – Rank Math

Rank Math is essentially a competitor to Yoast, by offering similar services through a WordPress plugin. With Rank Math, it makes SEO integration a little more easier in our opinion.

Rank Math works just like Yoast does, although it appears sleeker and less bulky code-wise despite being a more in depth SEO tool, meaning that it won’t slow your site down as much. Rank Math also offers more features on the free version than Yoast does, for example, Rank Math offers 5 target keywords per page, whereas Yoast allows just one. Rank Math is a lot newer than Yoast, being founded in 2018, but is rapidly becoming a favourite SEO WordPress plugin.

Much like Yoast and other SEO tools, it’s not magic – it will make suggestions but you have to implement those changes on your website to reap the benefits.

Described by founders as the ‘Swiss Army knife of SEO’, Rank Math has some great features other plugins do not, such as Google Search Console integration, tons of pre-made schemas for different business types, and compatibility with ecommerce platforms like WooCommerce. It also offers a Content AI, apparently the first SEO plugin to do so, although this is at an additional cost.
While Rank Math is a more complex tool which to some might present a steeper learning curve than Yoast or other SEO plugins, it does have a setup wizard with Easy, Advanced and Custom modes depending on your own level of expertise.

The free version of Rank Math includes:

Integration with Elementor and DIVI
Google Search Console Integration
Automated image SEO such as alt text
Install Google Analytics Code
Import settings from other SEO plugins
Redirection Manager lets you set up redirects automatically or customise them
70+ SEO tests, analysis score
Warnings about things you may have missed or failed tests
Optimised metadata for social channels
Time saving bulk title and description editor

#3 – SEOquake

SEOquake is a free plugin for your browser that provides you with SEO metrics for any website, including page ranking, internal/external links, keyword analysis and more, all in one place. It includes an SEO toolbar, SEO Audit tool, and SERP overlay on search results pages, plus it tells you if a website is running Google Ads.

You can run a quick SEO audit on any page or site (your first 100 audits are free!), which is helpful for providing quick information that can be downloaded as a .csv file.

You can also view general page information, SEO analysis, internal/external links, keyword density and the chance to compare different URLs and domains. The keyword density tool does have limited benefits as it does not tell you whether a particular percentage is good or bad.

SEOquake is a popular tool with over 3 million downloads – some describe it as a little clunky with a not-that-attractive interface, although as a free tool it offers little to complain about. Other similar plugins like Woorank do not offer as much in-depth information but do have a more user-friendly interface. As well as providing data, it also gives helpful suggestions on how a page or the whole site can be improved. The SERPs overlay is especially handy and also can be turned off and on with one click.

Other competitors like MozBar require you to have a Moz account, whereas SEOquake does not require login info. SEOquake also displays a lot more stats in the toolbar than Moz, which only shows domain authority, page authority and links.

SEOquake is great to use alongside Semrush and even provides Semrush rankings in the toolbar. Users can also enjoy 100 free SEO audits from Semrush.

Overall, SEOquake is a good tool for quick analysis of pages and sites, although you may have to look elsewhere for more detailed information and a deep-dive into a page’s SEO.

SEOquake features include:

URL comparison tool
In-browser toolbar
Downloadable summary report
Diagnosis and tips on improving SEO
Keyword density checker
List of all internal and external links
Overlay on SERPs
Free to use
Get 100 free audits from Semrush

#4 – Meta SEO Inspector

Meta SEO Inspector is a tool for checking metadata including page titles, meta descriptions, canonical tags and more on any web page. You can analyse competitors, check on your own sites, look for errors and get suggestions on how to fix them in this free browser plugin.

This plugin has a basic but easy to use interface with handy features like highlighting in red any errors or suggestions for changes according to Google guidelines.

This is a completely free app (although you can donate to the creator if you choose) and does not require a login to use.

This is a plugin that really just does one thing, but it does it so well that we can definitely recommend it for checking metadata. It does require at least a little knowledge about metadata and best practices so it might not be suitable for a complete beginner.

Meta SEO Inspector features:

Checks all page titles, headings, subheadings and other metadata
Gives warnings about any missing metadata
Offers suggestions for improvements
Click-to-copy meta values to clipboard
Can choose to highlight any nofollow links on a page
Light and dark themes available for ease of viewing

Link Building Tools

#1 – Hunter

Hunter.io is a link-building tool that searches for email addresses of anyone working for a given company, as well as their role and full name – providing this information is already online. This information could be used for link building outreach, email marketing campaigns, finding leads, and more.

Also available as a browser plugin, Hunter gives you a generous 25 free searches per month for free. There is a paid version also which offers up to 30,000 searches a month as well as customised email campaigns. The user interface is clean, modern and simple to use and integrates with other services such as Zapier, Hubspot, Gmail and Outlook.

Hunter only works with business email addresses that are already available publicly, and could also be problematic regarding GDPR regulations depending on how you store and use the email addresses it provides.

Features of hunter.io:

Also offers a domain search and author finder to find bloggers or journalists
Upload a .csv file to find email addresses in bulk (paid version)
Can verify existing email addresses
Includes free cold email templates
Integrates with other CRMs - Hubspot, Salesforce, Pipedrive and Zoho CRM

#2 – Help A Reporter Out (HARO)

HARO is a tool for connecting writers like reporters, journalists and bloggers with professionals in a variety of industries. People seeking a quote or source from an expert can make a request on helpareporter.com and get responses from someone qualified in that particular field.

HARO can also be used for building backlinks for SEO purposes by responding to queries from journalists. They will more often than not include a link to your website if they publish your response, so this could be a goldmine for backlink building. HARO users must have a Similarweb ranking of one million or less to use the service, so it ensures a banklink worth having. Huge publications like the Wall Street Journal and other notables use HARO too so it could mean huge dividends for your SEO.

It can take a while to see success when using HARO for SEO purposes, but for the most part it doesn’t require anything more than checking emails frequently and replying promptly to any incoming queries. You can also search on the site directly for relevant queries.

HARO is not strictly a backlink building or SEO tool, and the rules expressly forbid asking for backlinks outright under threat of being banned, but more often than not a link to your site will be included in the published article.

The tricky part can be getting verified as a source on HARO – you must prove that you are an authority on a given subject and evidence may be needed to this effect. Sources who respond to queries outside of their subject can be banned from the service.

Features of Help A Reporter Out:

#3 – Streak

Streak is a cloud-based CRM software designed to work with Gmail and other G Suite apps allowing you to keep track of processes like sales pipelines. This is especially good for small businesses and startups who have a small team, although Streak’s paid options could also be good for larger more established businesses.

Streak is good for link building because it enables you to keep track of the link building process and monitor your success rate, as well as sending out customised mail merges to influencers, bloggers and journalists.

A big part of Streak’s appeal is that it’s right there in your Gmail account – no need to switch between the two or copy and paste data all the time. Streak works with other G Suite apps like Google Sheets. When a customer emails, Streak enables you to see that customer’s account, another valuable time-saver. You can also send out mass emails from Gmail using Streak’s mail merge feature. Unlike other heavyweight CRMs, Streak does not include billing or invoicing functionality.

Streak is a lot like turbo Gmail with a few extra features, and some things are already included in Gmail like scheduling emails, but for businesses who already use G Suite, this is a no-brainer.

Features included with Streak:

App for iPhone and Android also available
Integrates with G Suite perfectly
Email tracking including read receipt notifications
Automatically captures data from emails
Create and save ‘shortcuts’ for commonly sent emails

#4 – SEMRush Backlink Analytics

This tool from Semrush enables you to check all backlinks on any website. You can see new backlinks and also discover any that are broken or otherwise no longer online. A backlink checker like this is an invaluable tool for link building and SEO in general.

Semrush Backlink Analytics has one of the largest link indexes at 43 trillion and counting, so you are sure to find virtually all backlinks. You can also view backlinks divided into different categories e.g. ‘travel’ or ‘marketing’.

Checking on your competitors is also a great way of seeing what sites already link to them and the quality of those sites, so you can see if it’s worth pursuing link building with them. While Semrush Backlink Analytics is included in a paid Semrush subscription, you can use the backlink analytics tool 10 times a day.

Features in Semrush Backlink Analytics:

Google Tools

#1 – Google Analytics

Google Analytics is THE tool for tracking websites, and is available for free to anyone with a Google account. It is used for tracking the performance of a website over various metrics including amount of visitors, when, where and how they find your website, how long they spend there and how often they complete a purchase (or other desired action).

You can also use Google Analytics to track any ads or social campaigns to view the paths that visitors take to your site.

While Google Analytics is free and simple to set up, it can be quite tricky to use after that – luckily there are plenty of tutorials available online. Google Analytics does depend on visitors to your site allowing cookies, although apparently 95% of users do.

There is a premium version of Google Analytics, but most users won’t need this as it already offers up to 50,000 rows of exported data and analysis of 10 million pageviews per month.

The data provided by Google Analytics is invaluable for SEO as well as planning marketing campaigns, running ads, refining the UI/UX, and more.

Features of Google Analytics:

Extensive data visualisation
Integration with other Google apps as well as Salesforce CRM software
Select custom metrics to view
Data filtering & analysis
Customisable reports for different purposes e.g. conversion
Integrates into other Google products e.g. Google ads

#2 – Google Business Profile

Google Business Profile, formerly known as Google My Business, allows potential customers to find out about your business through local search results and maps (Note: this tool is only accessible if you have actual contact with customers rather than online businesses).

Google Business Profile allows you to add important information about your business that will appear in maps searches and rich snippets in search results, like a description of your business, what goods or services you offer, opening times, address, photos, phone number, and other relevant details. Having complete information on your Google Business Profile means that customers are 2.7 times more likely to think of a business as reputable and 70% more likely to visit if they have a complete business profile. People can also send questions to your business profile for you to answer – these can be shown on your profile too.

This tool is ideal for boosting your local SEO and easily outranks any other directory websites, and makes it easy to share updates like new contact info, different opening times, and also receive reviews. Anyone can leave a review of your business, which may seem daunting, but reviews are indispensable social proof that allow you to build trust. You do get the chance to respond to all reviews and if you feel that a review is inappropriate, you can request that Google removes it.

View analytics on your GBP profile like website clicks and phone calls
Respond directly to customer queries publicly
Use keywords in your GBP profile for local SEO purposes
Add photos & videos showing your business premises, products & services
Category-specific features and attributes such as check-in times for hotels

#3 – Google Data Studio

Google Data Studio is a handy data analysis tool that integrates with other sources and Google products like Ads, Analytics and more, and allows you to build fully customised reports.

You can connect literally hundreds of data sources to Google Data Studio, both from other Google products and third parties, and visualise, filter and customise reports to your heart’s content. The sheer amount of options can be overwhelming at first, but Data Studio will be quite familiar to you if you have used other Google products before, and there are starter templates and many tutorials online for basic and advanced users.

Google Data Studio saves time that would otherwise be spent exporting data from various sources and importing it into Excel or similar programs, or laborious copy and pasting. Data Studio does it all from importing data automatically and creating smart visualisations and charts showing the data that is important to your business in an easy to read, slick format. You can also add notes explaining the data displayed, customise colour schemes and styles, and add logos to brand your reports. You can even choose between editor and viewer mode when sharing reports, so your team can work together on reports and clients can customise and interact with them (if you want them to, that is).

Google Data Studio features include:

Send out scheduled reports
Embed reports into websites
Export as PDF, Google Sheets, Excel, or email
Real-time collaboration with your team
Drill down within data to a single element
Filter by any dimension or metric

#4 – PageSpeed Insights

PageSpeed Insights is a tool which measures the loading time of a web page on mobile and desktop and gives suggestions for improvement based on the speed. Page loading times are very important for SEO, as 40% of people will leave a website if it does not load within 3 seconds, and conversion rates drop by 4.42% with every additional second of page loading time. Search engine ranking will also drop if a page has slow loading times or a high bounce rate.

PageSpeed Insights uses another open source tool from Google called Lighthouse to give your URL a rating out of 100 across various parameters, then offers ‘opportunities’ or suggestions on how to improve your page’s loading time, and also Diagnostics, which offers information on potential problems and best practices.

The metrics that your page speed is analysed on using PageSpeed Insights have slightly unusual names and their meaning is not obvious right away. These include First Contentful Paint, i.e. the time it takes for the first text or image to be displayed, Time to Interactive, or the time it takes for the page to be fully interactive, and Cumulative Layout Shift, aka how much the page layout shifts around while loading, plus more important metrics for speed analysis.

This is a very useful tool which provides quick insights into page loading times as well as giving helpful suggestions on how this can be improved. Other tools can provide a more in-depth look at page loading speeds and use other metrics for analysis, but PageSpeed Insights provides a great overview.

Features of PageSpeed Insights:

#5 – Keyword Planner

Google’s Keyword Planner allows you to research and plan keywords for Google Ads, other ads and for SEO purposes in general. Keyword Planner lets you add words or websites associated with your business and products, and offers suggestions on good keywords to use in advertising campaigns.

Keyword Planner is only accessible for those with a Google Ads account, which is free to set up. Google will try to railroad you towards setting up an AdWords campaign, but you can use the Keyword Planner without doing this by clicking the “Experienced with Google Ads?” text on the “What’s your main advertising goal” screen and then click “Create an account without a campaign”.

Keyword Planner is designed to be used with Google Ads and shows a bid estimate for each keyword. High competition keywords would cost more to target in Google Ads as a lot of others will be using ads to target those keywords. Low competition keywords would be something highly specific that few people would target. The sweet spot is usually something quite specific to your business that has relatively low competition, but high volume, i.e. lots of people are searching this keyword.

Keyword Planner is a great tool for building lists of keywords to target with your SEO and with any ad campaigns you want to run, and provides great insight into keywords with high and low competition and volume. Other keyword planners are available, but the Google Keyword Planner is free to use and incredibly comprehensive, and is definitely recommended.

Included in Keyword Planner:

See how many times a month on average a keyword is searched
Specify time period to see how much a keyword is searched at different times
Linked directly to Google Ads enabling keyword optimisation for ad campaigns
Click and cost performance forecasts
Daily budget suggestions for each keyword
See keyword search data from mobile vs desktop
Gives data on searches in specific geographic locations

#6 – Google Trends

Google Trends shows how often a keyword or phrase has been searched, based on time period, location, & category, and can be divided by web search, image search, shopping, news or even YouTube searches. Google Trends doesn’t really provide actual search volume but assigns each term a score from 0 to 100, with 100 representing peak popularity for that search term.

The chart above shows that searches for the terms ‘tesla’ and ‘electric cars’ had similar peaks during the same time period.

Google Trends is especially valuable for seeing how much a keyword is searched for in geographical locations and at different times of the year for SEO and marketing purposes, and the data is now available in real time down to the last hour, making it even more useful. You can also compare several keywords to see which is the most popular, and if their popularity is correlated at certain times. You can also view related queries and topics for keyword research, but bear in mind that not all will be entirely relevant to your keywords and some could be completely off-piste.

Google Trends gives a great overview into keyword popularity and would help immensely with planning localised and seasonal advertising campaigns.

Features of Google Trends:

Embed Google Trends graph to a website
Export data as a .csv file
Real-time data
Search operator support e.g. plus and minus and double quotes
Sign up for email alerts on chosen topics with Subscriptions
Customise results by time period, location, and more
See results from as far back as 2006

Local SEO Tools

#1 – GMBSpy

GMBSpy is a Chrome extension that allows you to see what categories a business is using on their Google Business Profile. Categories on Google Business Profiles are sorted into ‘primary’ and ‘secondary’ groups, much like keywords, and affect Google rankings for local SEO. Using GMBSpy, you can ‘spy’ on competitors’ chosen categories, which are not visible in local search results or on maps. Use this tool to find out what categories your competitors are using, and utilise this knowledge to amend your own categories on your Google Business Profile to increase your local SEO.

It’s estimated that 97% of internet searches are from people looking for results nearby, so local SEO is incredibly important to get right if you offer goods and services in your local area. Having your Google Business profile optimised is a great way of getting your information in front of potential customers.

This extension is very similar to GMB Everywhere although it displays the categories when you click on the extension rather than within the search results, so it depends on personal preference as to which tool is the most convenient. Another important point is that GMBSpy shows all secondary categories, whereas GMB Everywhere only shows one secondary category on the free version.

GMBSpy includes the following features:

#2 – GMB Everywhere

GMB Everywhere is another Chrome extension that is very similar to GMBSpy in that it shows categories from other Google Business Profiles, but also allows you to audit other information on your own GBP listing including reviews and posts. These extra elements are part of a paid version however – the basic version just shows you the categories.

GMB Everywhere also allows you to move around on Google Maps and the search results will update in real time, showing the top 3 results for each area as well as the categories they use. GMB Everywhere displays the categories within the search result window rather than as an extra popup as with GMBSpy, so it depends on which you find more convenient.

GMB Everywhere does only show you one of the secondary keywords as part of the free version, whereas GMBSpy will show you all of them.

GMB Everywhere features include:

Tracking & Reporting Tools

#1 – Bing Webmaster Tools

Bing has over a billion visitors per month, so it’s worth doing SEO for Bing as well as Google. Bing Webmaster Tools is a lot like Google’s Search Console and offers a variety of ways to optimise your website for Bing, including in-program SEO editing, in-depth reporting, plus a backlink checker and other useful tools. Many people actually consider Bing Webmaster Tools to be a little bit better than the Google equivalent, with a slicker UI and more detailed keyword ranking information, and even allows you to import properties from Google Search Console.

The Bing Webmaster Tool does actually have a couple of things that Google Search Console does not currently have, such as the site explorer, which enables you to see how the search engine sees your website. Using the ‘tree’ view to filter all URLs lets you quickly see any issues in a way that Google Search Console does not do easily.

The SEO Analyzer included with Bing Webmaster Tools is surprisingly good, and could even compete with paid tools like Semrush and Moz.

Of course Google is the main search engine you want to optimise for, but that doesn’t mean you should neglect Bing, especially as Webmaster Tools is so comprehensive and is in some ways better to use than Google Search Console.

Bing Webmaster Tools includes:

Live and indexed URL inspection tool
Highly detailed keyword planner
Backlink reports
Tracking and indexing performance
Site security monitoring
SEO reporting including flagging of errors
Control crawling and block URLs

#2 – Bing Places

Bing Places is their equivalent of Google Business Profiles, and works just the same way. You can claim your business on Bing Places and ensure you are coming up for Bing users in local search results and on Bing Maps. With voice searches three times more likely to be local searches than text based ones, and Alexa and Cortana searches being powered by Bing, it’s definitely worth ensuring your Bing Places listing is complete and up to date.

Bing Places is a little simpler than Google Business Profiles, as yet they do not allow updates like Google posts, but you can add up to 100 images, primary and secondary categories, and essential info like contact details and opening times.

One interesting thing about Bing Places is that it does not allow people to share reviews directly, instead it pulls reviews from third party sites including Facebook, Yelp, Trip Advisor, and more. This is probably not quite as convenient for you, but it is helpful for the end user. Bing Places also considers social signals in local search ranking, which Google does not do.

Features of Bing Places for business:

#3 – SEMRush Site Audit

Semrush has made a fantastic free auditing tool that can scan a website and flags any issues that may affect SEO. It will conduct over 130 technical on-page SEO checks and suggest ways to improve SEO. Semrush Site Audit can be used on 100 web pages for free, although there are paid versions available too which can audit up to 100,000 pages.

Semrush Site Audit is a great tool to use during SEO optimization as you can do regular audits and see how the site’s SEO is improving based on changes you make. This tool provides reports on SEO issues such as page loading speed, site crawlability, broken links, security certificates and more. This tool has a clean and easy to read interface and runs right in your browser without the need to install anything.

Semrush Site Audit not only flags issues with your site’s SEO, but it suggests ways that you can fix them, not just on the site as a whole but at an individual page level. While the free plan is limited, this is still an incredibly useful tool that will provide an in depth look at a site’s overall health and flag any potential SEO issues.

Semrush Site Audit features:

Set crawl delay to avoid the scan causing traffic issues
Download detailed SEO reports
Includes suggestions on how to fix issues
Filter reports to focus on pages important to you
Schedule frequent audits
Export broken links as a spreadsheet

#4 – Sloth

Sloth.cloud is a tool created by SEO agency SALT that uses Cloudflare Workers to improve technical SEO issues. It does this by generating Javascript that can do things like implement 301 and 302 redirects, insert location-specific data like Hreflang depending on where someone is browsing your site from, modify robots.txt files, and more. Sloth allows you to make these changes to a website without making changes to a client’s server, which is a valuable tool for agencies and self employed SEO specialists.

Cloudflare Workers refers to a ‘serverless’ cloud based computing platform that allows you to add new applications to your website without changing the site infrastructure. Cloudflare Workers are delivered by Cloudflare, a content delivery network that caches content from your website (usually just a few pages) to local servers so the site loads faster, and also helps prevent DDoS attacks.

Sloth.cloud requires you to have a Cloudflare account already, but is completely free to use. Sloth.cloud is very technical with a steep learning curve, although if you are already using Cloudflare, this is a really handy SEO tool to try out.

Sloth.cloud features include:

#5 – Hreflang Tag Testing Tool

This is a free tool from marketing agency Merkle that allows you to check if your hreflang tags for a webpage are correct. This is an important thing to check if you have different versions of a webpage for different geographical locations or languages, so it loads a localised version of that page for visitors from that location.

The hreflang Tags Testing Tool lets you check headers and the XML sitemap of a page or site to ensure the hreflang tags are correct. It also looks for errors such as missing canonical tags or incorrect language codes.

This is a simple tool that is free to use – the only drawback is that it can only analyse one page at a time.

Hreflang testing tools features:

#6 – Screaming Frog

Screaming Frog SEO Spider is a downloadable website crawling tool that allows you to do a quick audit of a website including technical SEO errors, and provides analysis in a simple and easy to read format. It will do an audit of a whole site, not just individual URLs, which is incredibly helpful.

A paid version is available, although the free version includes many features like flagging broken links and duplicate content, checking metadata and more, and lets you audit up to 500 URLs. Screaming Frog also features an extensive user guide including plenty of how-tos on different kinds of audits.

Screaming Frog SEO Spider is very technical and could be too advanced for beginners, but is a common tool for SEO specialists. The UI has also been criticised for being clunky and old-fashioned compared to other more modern tools, although this hasn’t stopped it from being considered to be an industry standard which all other site crawlers are compared to.

Screaming Frog SEO Spider includes the following:

#7 – Panguin

Panguin SEO Tool is a great tool that links to your Google Analytics account and helps you find out if Google’s algorithm updates affect your website. Panguin shows the effects of all algorithm updates on your site by providing an interactive timeline with snapshots of past rankings. It also helps you find out if any changes you have made to SEO have been effective, and lets you compare your site to that of competitors.

Panguin is free but you do need to have Google Analytics to use it – luckily this is also free. Being linked with Google Analytics gives you the chance to compare organic and paid rankings. Panguin has other cool features including page encryption, plus alerts if a page is the target of hacking or malware.

Panguin features:

Keyword Research Tools

#1 – AlsoAsked

Also Asked is an online tool that shows you common questions that people ask about a given keyword – this data is pulled from the ‘people also ask’ box on Google search results, which shows up in 43% of all searches. This can help you to plan future content that answers people’s questions on a particular topic, helping you to get more traffic on your website.

This is a free tool that gives you just 3 searches a month, with paid options offering up to 1000 searches per month. It provides a sleek looking ‘map’ of questions related to your keywords that you can also click on and dive further into, plus you can save the map as a .png for presentations. Also Asked is a simple but handy tool for planning out future content for your website, and the data is live and pulled directly from Google, so it is sure to be relevant to SEO.

AlsoAsked features include:

#2 – Answer the Public

Answer The Public provides phrases and questions based on a given keyword, pulling data from Google’s Autosuggest function (when you start typing on Google and it starts suggesting related search queries) and other sources. The results are grouped as questions, prepositions, or comparisons, and also by type, e.g. ‘can I…’ or ‘where is…’ in a visually pleasing circular mind map. Each query on the mind map is colour coded, with darker green dots indicating a more popular search term. You can also download all results as images or as a .csv file.

This tool can help you to plan future content for your website as well as advertising campaigns, as it shows what people are searching for relating to particular keywords and topics. Some results seem a little nonsensical, and it requires a little work to ascertain which questions are actually relevant to your and your chosen topic, but this is still an incredibly useful website that doesn’t require any downloads or browser add-ons.

The free version of Answer The Public allows 3 daily searches and .csv downloads, and a paid version offers additional features including data comparisons, search listening alerts for keywords specified by you, and the chance to hide branches and suggestions that are not relevant to you.

Features of Answer The Public include:

#3 – Question DB

QuestionDB is a keyword tool that you can use to generate content ideas. Type in a keyword and it will show you questions and other related keywords. QuestionDB pulls its results from a database of around 48 million questions pulled from Reddit, Quora and other places where people frequently ask questions.

The free version of QuestionDB appears to allow unlimited searches, but limits your results to 50 per search, which is still plenty for the purposes of planning out future content. Paid versions offer 500 or 5,000 searches per month, which is a little confusing as it does not say that the free version has limited searches, or how many it is limited to.

One drawback of QuestionDB is that some results may be irrelevant to your business or keyword at best, and somewhat bewildering or inappropriate at worst. Effectively using QuestionDB does require the user to have at least a basic understanding on the topic you are researching.

QuestionDB features:

#4 – Search Response

Searchresponse.io is a small collection of tools including ‘People Also Ask’, ‘People Also Search For’ and ‘Related Searches’. The ‘People Also Ask’ tool is a lot like the tools described above although it offers a lot more data, including the popularity of a particular question, how many times it was searched within the last month, and the top result for that question. The results are pulled from over 100 million People Also Asked questions on Google. You can also search for domains and even specific URLs as well as keywords, and it gives you the questions answered by those particular URLs.

The free version of Search Response offers 10 People Also Ask queries (it is not specified whether this is per day, per month, or for all time), 50 results per search, 5 People Also Search For queries, and 5 Related Search queries. The paid version offers a lot more, plus multiple users and .csv file downloads.

A noticeable drawback is that Search Response only pulls results from the United States, so it really has limited application for users outside of the USA. The grey-on-black interface is very chic, although it might make the website hard to read for some people.

Search Response features include:

We hope you have found our article on top free SEO tools you can use to drive online growth helpful. For support with your SEO success or traffic, conversions or revenue growth, book a FREE strategy consultation with us today!

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