If you haven’t seen Aldi’s 2021 Christmas Ad yet, you need to because you’re missing out on a creative masterpiece. Every year the value for money supermarket creates a spectacular Christmas marketing campaign using animated vegetables. What’s not to love about that?
Cuthbert The Criminal Caterpillar Cake
Following M&S’ dispute with Aldi earlier this year regarding a national birthday party staple, the caterpillar cake, Aldi decided their Christmas Ads were the perfect way to have a dig back at them. As the intro rolls out for the Ad, you can see poor Cuthbert in handcuffs being taken away by the police. Now, therefore we believe Aldi are doing it right. They have captivated the whole nation every year, making Kevin the Carrot fly off the shelves, rallying troops of shoppers to protect Cuthbert, and they continue to relish in the good, the bad and the ugly, but how?
Strategy Is Everything
Aldi has been very strategic, especially during the bad and ugly times. Many companies would stay quiet, but nobody could muzzle Aldi’s creative genius when playing games with M&S. They gained more followers and hit the headlines multiple times with their approach to the dispute.
Anyway, you’re here to learn about Christmas Ads. So, Aldi’s approach every year has engaged users and given them a story to remember. The ads don’t say much about what Aldi are as a business unless animated vegetables count as a product advertisement. However, it does show their values and creativity, and we love it!
It’s all about storytelling, making an impression on your viewers and engaging customers.
Christmas Ads Over the Years
For many years John Lewis has produced spectacular Christmas Ads capable of reducing us to tears, beaming smiles and breaking us into discussions we never thought we would have. However, Aldi looks set to kick John Lewis even further out of the Christmas Ad top spot this year after John Lewis accumulated 121K views on their extended version in the first three days. After a day of Aldi uploading their Ad to YouTube, it had over 400K views. Aldi currently has a whopping 7.7M views on their 2020 Christmas ad, compared to a measly 383K views for John Lewis.
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